全美超模你知道吗一切从橡胶开始
在过去的几年里，鞋履行业的金字塔顶端一直被Sneaker所占据，限量版、球员版等“光环”之下，其价格不断攀升。然而，一股新的潮流——“橡胶热”，正从时尚之都巴黎传播开来，这股潮流凭借其独特设计，不仅影响了时尚界，还蔓延至其他时尚中心。
这是一款与众不同的橡胶鞋，它来自法国巴黎的高端品牌——both。这款鞋不仅登陆了时装周展会，还在全球多个知名精品店中引起了关注，如Selfridges、Antonioli、Opening Ceremony等。
传统上，橡胶只是一个普通的材料，但在both品牌中，它被赋予了一种特殊的地位。通过探索橡胶材质的可塑性，这款鞋成为了both整个创作过程中的核心意识。
与Sneaker不同，橡胶鞋更注重修饰脚型和拉长腿部线条。它的材质就像皮肤般覆盖在鞋子的不同部分上，使得每一双都增添了一种别致的艺术形态，无论是男士还是女士，都能穿着舒适又有格调。
虽然both品牌保持低调，但它依然拥有强大的竞争力，因为成功突围而出的设计总不会是偶然发生的事。这让我们对那些成功突破常规的人或物产生了更多好奇心。
only one year after its first launch, both has successfully created a new design style that is hard to be described by a single word. It's like the meaning hidden behind the name of both - a balance between all aspects.
Both brand may have only officially released its first season product in 2016, but it has decades of experience in shoe design and manufacturing. The brand uses natural rubber as the theme, aiming to create shoes as the second layer of skin. Both invests thirty years of time to research on various possibilities of shoes. Combining high elasticity natural rubber with leather materials creates a high recognition level.
The GUM series from both carves designs onto footwear, using traditional techniques for multiple layers of vulcanization to fuse pliability with unique cutting-edge designs into each shoe body. Italian high-quality cowhide leather provides softness and breathability, while hand-sewn construction and coloring add details that are intentionally designed for comfort.
The GAO series takes inspiration from popular running shoes and collides industrial feelings with artistic ones to create unique charm, reinterpreting retro trends with extremely high recognizability. The GAO Runner uses classic rubber, leather, and mesh fabric construction for shoe facings, making intricate outlines more distinct. Bold color blocks cut out on shoes form black-and-white base tones combined with colorful elements presenting an overall image.
New sports wind designs combine thick soles subtly hinting at industry details on small labels where chemical equations from the process are printed out like "industrial instruction manual", adding interest points.
Compared to market common Sneaker brands such as Adidas or Nike etc., both's innovative concept stands out among trendsetters who embrace change constantly.
This unconventional feeling might be based on both brand's mission — exploring endless potentialities within natural rubber material.
Let clothing have multiple possibilities; this pair will become your partner creating new trends!
